It's not just about what is inside the box - but also the impact of the box itself
Companies across industries are shifting towards sustainable packaging practices to reduce environmental impact. Recognizing the urgent need for change, also we have reevaluated our packaging and brand strategies to shift to a new more sustainable sales box.
The new white TWIG sales box is made from 100 % recycled fibre.
The new TWIG sales box
While the adoption of sustainable packaging poses challenges, from supply chain complexities to cost considerations, we do what is possible in our business practices. We are continuously exploring also other solutions to improve the sustainability of our packaging.
Sustainable packaging often involves the use of recycled or biodegradable materials. The packaging cardboard made of recycled or primary fibre is mainly available in white colour. The white cardboard is not only produced in bigger quantities but also the preferred option for brand design.